Here’s the sparkling and unforgettable pitch:
Have you ever wanted to do something that didn’t work out the way you’d imagined it would?
I remember trying to ride my motor scooter over a pile of dirt, thinking the “jump” would be great fun. I ended up breaking my arm. No big deal in the scheme of things, but a broken arm is small potatoes compared to some of the “stuff” people—and governments, by the way—get themselves into. Sadly, the boys have never been home by Christmas.